By Karan Bilimoria

'Every bit nearly as good because the beer itself.' Sir Richard BransonFrom promoting the 1st circumstances of Cobra out of the again of a battered previous Citroen 2CV alongside the streets of West London to exporting to over forty international locations all over the world, Karan Bilimoria's imaginative and prescient of a much less gassy beer has travelled an extended way.Starting out with a heap of pupil debt, an entire loss of adventure and fogeys determined for his or her son to get a formal activity, it might all so simply have long past unsuitable. yet Karan's single-minded choice to be triumphant and his skill to motivate these round him to shop for into his imaginative and prescient, grew to become Cobra, sip-by-sip, into the multi-million pound company it truly is at the present time. Karan's tale bottles the very essence of entrepreneurship: imaginative and prescient, force, creativity and a continuing conflict opposed to all odds, to make the belief you so passionately think in work.Against the Grain is full of insights into finance, process, making plans, success, self-discipline, and customarily doing the unforeseen to construct your personal enterprise, from a person who is been there and performed it... and all with a bit much less gas.'Essential reading.' Richard Reed, Co-founder, blameless Drinks'An inspirational story.' Sir Martin Sorrell, leader government Officer WPP'Karan Bilimoria is among the nice entrepreneurs...' Jo Malone, founding father of Jo Malone'Inspiring! … definitely worth the conceal cost for the "Financing Cobra" bankruptcy alone.' Professor John Mullins, London enterprise School'… His tale may still encourage adolescence far and wide who're fired by means of the dream of changing into a profitable entrepreneur.' Ratan Tata, Chairman, Tata staff

Show description

Read or Download Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer PDF

Similar investments & securities books

New Era Value Investing: A Disciplined Approach to Buying Value and Growth Stocks

A distinct consultant that mixes the easiest of conventional worth concept with an leading edge method of assessing worth in low or non-dividend paying stocksIn the Nineteen Nineties, America's specialise in productiveness and innovation resulted in large earnings in know-how, communique, and healthcare shares, and contributed to the transformation of the U.

Wiley Study Guide for 2015 Level I CFA Exam: Complete Set

The Wiley examine publications for the extent 1 CFA examination are confirmed to assist applicants comprehend, preserve, and grasp the CFA application Curriculum, whole with color-coded learn publications and assurance of each studying end result assertion at the examination. With over 1,000 pages of distilled wisdom from our employees of CFA charterholders and teachers, those books are a powerful and confirmed research reduction full of examination advice, primary ideas, and in-depth examples.

The Principles of Alternative Investments Management: A Study of the Global Market

The aim of this e-book is to provide the foundations of different investments in administration. the person chapters offer a close research of assorted periods of other investments at the monetary marketplace. regardless of many alternative definitions of other investments, it may be assumed classical method of replacement investments contains hedge cash, fund of cash (FOF), controlled debts, based items and personal equity/venture capital.

Quantitative Equity Portfolio Management: Modern Techniques and Applications

Quantitative fairness portfolio administration combines theories and complex strategies from a number of disciplines, together with monetary economics, accounting, arithmetic, and operational learn. whereas many texts are dedicated to those disciplines, few care for quantitative fairness making an investment in a scientific and mathematical framework that's appropriate for quantitative funding scholars.

Extra info for Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer

Sample text

Gandhi also wanted exclusive distribution rights for Indian restaurants in Greater London. I was not that easily discouraged though. Drawing on my experience as an accountant, I came up with what I thought was a rather ingenious solution. Gandhi was a very well-run family company and it occurred to me that it might have unused overdraft facilities. My instincts were right: Gandhi was completely debt free, with an unutilised overdraft of £1m. I told them I had thought of a route that allowed Gandhi to have 60 days’ credit, but under which we could still get cash on delivery.

Know your own mind. Do you really want to run your own business? • Have realistic goals to begin with. • Get some business experience before you start. 17 AGAINST THE GRAIN COBRA PERSPECTIVE ARJUN REDDY – FORMER BUSINESS PARTNER When we first started importing Cobra, it was just the two of us! We were equal partners in the business, so we both did everything, from working with the brewery in India to opening accounts with Indian restaurants and meeting distributors. We would often go down to the P&O bonded warehouse in Canning Town in the East End of London to collect the beer for delivery.

My first foray into business was importing polo sticks. Traditionally, polo players in Britain used sticks sourced from Argentina. The Falklands war between the UK and Argentina put paid to that, however. With a trade embargo still in force there was a shortage of polo sticks and a market opportunity to exploit. The obvious solution was to import sticks from India. I had learned to play polo back in India; I even earned a halfblue playing for Cambridge and led the University side on a tour of India.

Download PDF sample

Rated 4.44 of 5 – based on 28 votes