By Kees Jansen, Sietze Vellema

This quantity examines intimately how a long way agribusiness companies are responding to the possibilities and pressures due to rising environmental expertise, to play their half within the "greening" of agriculture and meals. particularly, in what methods are those organisations altering their R&D and company practices so one can improve new environmentally orientated items, prone and strategies of creation? And what can they alter in their personal volition, and the place is exterior course an important situation of environmentally pleasant innovation? those questions are explored via a sequence of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit particularly components of the realm, together with California, Europe, Australia, Brazil, and critical the United States.

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Extra resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation

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2000) ‘Food, Health and Still Hopeful’, Tomorrow March/April 2000: 6–8. t h e c i b y- g e i g y vi s i on | 4 0 Greer, J. and K. Bruno (1996) Greenwash: The Reality Behind Corporate Environmentalism. Croton-on-Hudson, NY: Third World Network & APEX Press. Hansson, O. (1989) Inside Ciba-Geigy. Penang, Malaysia: International Organization of Consumers’ Unions. Kalaitzandonakes, N. (1998) ‘Biotechnology and the Restructuring of the Agricultural Supply Chain’, AgBioForum 1 (2). edu/agbioforum/vol1no2/> Kilman, S.

1992) ‘Economic and Sociological Explanation of Technical Change ’, in R. Coombs, P. Saviotti and V. Walsh (eds), Technological Change and Company Strategies, pp. 25–48. London: Academic Press. Midttun, A. (1999) ‘The Weakness of Strong Regulation and the Strength of Soft Regulation: Environmental Governance in Post-modern Form’, Innovation 12 (2): 235–50. Milton, K. (1996) Environmentalism and Cultural Theory. Exploring the Role of Anthropology in Environmental Discourse. London: Routledge. Mol, A.

There is also clearly less management attention. 8 Ecological and social targets were set across the whole enterprise. Such a thing does not happen these days. CASH : Must dead fish once more float down the river? Dyllick : I do not wish for that. But it would surely increase attention again. Visions for sustainable development and the biotec hnology experience The struggle to protect and ‘mainstream’ the Farmer Support Team is after all a small story in a large company. Except for occasional star billing in company literature, the world of Ciba-Geigy hardly noticed the team.

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