By Jonathan Paquette;Eleonora Redaelli

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The handbook was written with the goal of educating the next generation of community arts leaders (Korza & Brown, 2007). Whereas Shore’s guide did not have long-lasting usage, Fundamentals of Arts Management is still one of the most used resources for training purposes. The emphasis of the handbook is on community and the role arts can play in it. Even though the basic principles of management are adopted and included in the handbook, aspects of the connections between arts and community are highlighted: community organizing; arts and economy; cultural advocacy; programming; and participation.

D. Beckman, 2010; Shaver, 2005) and in community-based professional artist development programs (Bonin-Rodriguez, 2012). In particular, Gary Beckman (2007) completed a nationwide study of the arts entrepreneurship efforts in higher education and subsequently developed the Arts Entrepreneurship Educator’s Network. While occasional classes in arts entrepreneurship have been offered throughout the years, it was only in the mid-1990s that the first efforts to develop arts entrepreneurship programs began – primarily as the result of specific gifts or grants earmarked towards such an endeavor.

3 Fundraising: the arts and the necessary support Much of the arts management literature indicates that arts organizations cannot sustain their activities by relying solely on their audience. The latest publication by the NEA on How the United States Funds the Arts (2012) reports that earned income counts only for 40% of the total revenue of nonprofit performing arts groups and museums in the USA. Therefore, different sources of funding need to be pursued, such as fundraising and grant applications.

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