By Rainer Lenhard, Prof. Dr. Harald Hungenberg

Rainer Lenhard stellt die erste empirische Studie vor, die auf foundation einer umfassenden Datenstichprobe Aussagen zur Schaffung von Unternehmenswert durch M&A-Transaktionen im europäischen Telekommunikationsmarkt macht. Zudem arbeitet er einzelne Erfolgsfaktoren heraus, die zu einer nachhaltigen Verbesserung der Erfolgsquoten dieser Transaktionen führen können.

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Extra resources for Erfolgsfaktoren von Mergers und Akquisitionen in der europäischen Telekommunikationsindustrie

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The decision to adopt a product line approach for the organization requires commitment from high-level management. That commitment is needed to ensure adequate resources of manpower, time, and funding, and to provide the necessary direction and orchestration, organizational structure, training, and proper incentives for business units and individuals to move to the product line approach. ” Alternatively, the organization can proceed bottom-up: pilot product line efforts are begun in one or more business units and tracked carefully, and then product line practices are systematically rolled out to the entire organization.

That architecture, in turn, enables buying and selling components from/to competitors in the market, which supports the infrastructure build-up of product lines. How safety-critical is the software in the products that constitute this market? For example, server and client products pose very different safety and reliability requirements. Server products need to be reliable because they typically provide the infrastructure for many clients. Often, client applications, like typical desktop products, are less safety-critical because their failure does not cause severe damage or injury.

Additionally, the following organiza- Exploring the Context of Product Line Adoption 23 tional characteristics influence an organization’s goals and, consequently, both its product line adoption process and its business unit (the next layer in the circles of adoption influence). What is the organization’s current position in the market? How high is the probability that the organization will become a market leader? Depending on the market’s form (monopoly, oligopoly, or polypoly), the current market share (leader, stable position, or newcomer), and the organizational goals, the organization can follow different strategies to maintain or improve its market position.

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