By Robert Kent
Magento is a feature-rich, specialist, open resource e-commerce program that provides retailers entire flexibility and regulate over the glance, content material, and performance in their on-line shop. you've the main beautiful Magento shop on the net with the main aggressive costs, yet with no viewers, you are going to fight to make major revenues. via expanding your site site visitors via search engine optimisation and imposing a couple of easy conversion fee optimization suggestions, it truly is attainable to work out a dramatic progress in profit via your site. beginning with the fundamentals, Magento SEO is a accomplished consultant on the best way to larger optimize your Magento shop for se's resembling Google, Bing, and Yahoo. This e-book will help you maximize search engine optimisation to your store site in addition to the way to enforce and include SEO-enhancing suggestions and lines, layering them steadily into your Magento store website.
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Additional info for Magento Search Engine Optimization
Well-structured category and product pages are essential for any e-commerce website. The ease in which a customer can browse the website and add a product to the cart is fundamental in making sure that our store converts visits into sales. This is normally dependent on the layout of the website and not only affects our conversion rates, but also visitor bounce rates and time on page, which are both important ranking factors for SEO. info Product and Category Page Optimization As we can see, Magento has provided us with a lot of options to change the way our categories appear to our customers.
As shown in the preceding section, there is evidence to suggest social shares (or signals) are becoming a search engine ranking factor. The number of social shares being representative of a vote for our web page is similar to how links are treated by search engines currently. gl/Rz171o. There have been mixed opinions on whether or not social widgets are applicable to product pages; however, due to the release of product-specific social tags, such as Twitter product cards and Open Graph, the relevance is now clear.
Try not to hide the description inside a tab (especially if this tab is not immediately visible to the user). info Product and Category Page Optimization Additional tips for content Within Magento, there are many other ways in which we can add relevant content to our category and product pages, such as: • Related products: These are a good way of internally linking our products together and are also extremely useful for customer navigation. • Displaying attribute information on our product pages so that our Additional Information section is shown.