By John E. Prescott, Stephen H. Miller, The Society of Competitive Intelligence Professionals

Tested-in-the-trenches aggressive intelligence concepts used at trendy best companiesThis e-book brings jointly the simplest considering and practices in aggressive intelligence (CI) at present getting used at a lot of latest so much winning businesses. that includes contributions from prime executives, it covers CI suggestions throughout a variety of company features, together with advertising and revenues, marketplace examine and forecasting, product improvement, and teams.The simply publication at the topic delivering a finished view of CI, from the CEO right down to the tactical CI teamNumerous case reports vividly illustrating state of the art CI recommendations in motion

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So we benefit by having someone who holds our feet to the fire and says, “Slow down a bit to look at what the options are” so you’ll have a really robust, competitively viable strategy. This has been a major contribution. In terms of getting top management deeply involved, we’re making real progress in that as well—it has been an area where we needed to. We’re 30 COMPETITIVE BUSINESS INTELLIGENCE also more focused on setting our own winning strategy in the context of competitive strengths. We’re moving from a static competitive analysis toward one focused on action, which includes competitive response modeling using multifunctional teams, and scenario planning that will better allow us to prepare for the competitive response.

I love that. Keep learning and thinking about what are the key trends and how to approach them corporately. It’s a singularly important role that you play in the business intelligence area. PERSONAL LEADERSHIP Finally, let me end with a few words about the need for strong personal relationship. Everything big that I’ve seen done has come about because somebody has had passion about something they felt had to be done, and they were able to enlist others in it and then overcome obstacles and move it through to the solution.

Development of a continuous improvement plan. • Development of goals to achieve the vision. Competitive Intelligence —Lessons from the Trenches 19 S U M M A RY I began with a bold proclamation that CI is embedded into the fiber of businesses throughout the world. I was sure that many readers would be skeptical of my assertion. To support it, I developed four overarching lessons and contrasted “to do” lists with process maps as alternative methods for designing CI systems that produce actionable intelligence.

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