By John Robert Gold, George Revill

The advance of the environmental circulation has relied seriously upon written and visible imagery. Representing the surroundings bargains an introductory consultant to representations of our surroundings present in the media, literature, paintings and daily life encounters. that includes case reviews from Europe, the Americas and Australia, Representing the surroundings offers sensible advice on find out how to learn environmental representations from a cultural and old point of view, and locations the reader within the function of lively interpreter. The booklet argues that learning representations presents an enormous lens at the improvement of environmental attitudes, values and decision-making.

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Moreover, many new media no longer conform to the established model. The convergence of television, computers, wireless technology, digital networks and mobile telephones brings patterns of use that bear little resemblance to the ‘fireside’ consumption of early radio and television programmes. The word ‘consumption’ needs clarification. We stressed the importance of the audience’s active participation in shaping the meaning of environmental representations at the end of Chapter 2. In this context, it might seem that media research 38 • Representations in context has much to offer, given that audience studies have preoccupied media researchers since the 1920s (McQuail, 1997).

The study of environmental representations has a recognisable appeal to researchers since it provides a window on many underlying issues. There is an inherent fascination in seeing how people in different societies or at different times have thought about and depicted the environments around them. Studying environmental representations sheds light on the relationships between people and their environments. Among other things, it provides insight into: ● The nature of environmental values; for example, how and why different societies venerate some places and abhor others.

This seemingly anodyne title imparts considerable information about the picture, its purpose and how the Forestry Commission then wished readers to interpret the image. It told readers that this was a picture of a particular place in Scotland and invited them to direct their attention to the natural scenery, flora and fauna. Stereotypes: or images that accentuate or personify particular taken-forgranted characteristics of a people or place. Sometimes they are deliberate caricatures which emphasise particular characteristics for humorous effect.

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