By Bernadette Doyle

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52 Copyright © 2004 Bernadette Doyle. All Rights Reserved. This ebook may not be reprinted or distributed in any format without express written permission. com The Emergency Action Plan for Attracting Clients Fast! Take a moment to think about your prospective clients. What are their concerns and fears? What problems are they struggling with right now? What are their hopes and desires? Be willing to think laterally as you think about what is most important to them. The next step is to align what you have to offer with their most pressing concerns and needs.

One of the reasons for this is that when a prospect approaches you, the business relationship starts out on a more equal footing. Contrast the situation where a prospect approaches YOU with the built in resistance and or scepticism you encounter when the first contact is made via a cold call or unsolicited mailing. So to become a Client Magnet, it’s time to start focusing your attention and energy on generating a response from those people who already have a need for your product. In earlier chapters we started the process of identifying that group, now we need to turn our attention to attracting them.

This ebook may not be reprinted or distributed in any format without express written permission. com The Emergency Action Plan for Attracting Clients Fast! Take a moment to think about your prospective clients. What are their concerns and fears? What problems are they struggling with right now? What are their hopes and desires? Be willing to think laterally as you think about what is most important to them. The next step is to align what you have to offer with their most pressing concerns and needs.

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